Thanks to Indiblogger, I have finally come out of my rut. As every blogger would agree, starting a blog is easy but maintaining one is tough! I have learned the hard way. Nevertheless, this particular contest on Indiblogger forced me out of my house, all the way to the Reliance Digital store in Mulund. Reliance Digital is the consumer electronics arm of Reliance Retail Ltd. Although I had been there before, I wasn’t sure how and what I would write about my experience at electronic shopping. So i decided to check in at the store some time in the noon.
I was directed to a small group of bloggers who had come in earlier already and in a discussion with Mr Kapil from Reliance Digital. I joined the introductory session.
The Reliance Digital in Mulund is fairly huge with all sorts of electronic gadgets and appliances neatly stacked and segregated for an easy shopping experience. Mr Kapil took us through each section, with detailed explanation about the products. He was very patient throughout the session and answered every single query thrown by the fellow bloggers.
We were introduced to the various sections in the store which housed LED TVs, household appliances, laptops and mobile phones, head sets, home music theater systems from all major brands.
Mr Kapil showcasing the LED TVs
Reliance Digital also helps you assess the kind of TV one should select for their house, with labelled markings on the floor with proper viewing distances. All major brands were available here. Some of them even had attractive offers. Then we were taken to other sections which stationed laptops, DSLR cameras, personal grooming appliances, music systems, gaming zone etc.
The well showcased DSLR kiosk had all the required information for you to help with selecting the best one. The best part about shopping at Reliance Digital is the detailing done for all the products, along with offers and EMI schemes wherever applicable. Mr. Kapil proudly spoke about how Reliance has been aggressive in its approach and has managed to open up 500 stores in just 2 years. He also mentioned that customer service is one of their prime differentiators when compared to other competitors in the market.
And to prove his point, he took us to the customer care centre which takes care of all the customer queries and complaints. The CRM kiosk attends to regular queries from the customer thus emphasizing on customer service, their motto being ‘Grahak Devo Bhava’. I was glad to hear this because customer service is one area where all the major retail outlets need to focus.
Next we were taken to the home theater engagement zone.It was a glass enclosure along with seating arrangements for one to test the system before buying. Ms Swati from Reliance Digital explained in detail about Reliance’s in house brand named Reconnect, powered by sound specialists Harman Kardon.
Ms Swati also showed us how Reliance has adopted the MPOS (Mobile Point Of Sale) system for easy billing, across all the stores. An iPhone, with a customized software developed by an IT major, allows one to swipe his card on the phone thus alleviating the trouble of long billing queues. This once again reiterates that they strongly believe in the saying ‘Customer Is King”.
All in all, it was a wonderful experience, as I got to know a lot about their process. Both the Reliance Digital representatives did a wonderful job of taking us through the entire process patiently. Looks like they have everything going for them and Reliance Digital was absolutely a delightful experience.